Tuesday, April 04, 2006

Litigation



This is not a real product-->

Are you confused? Brian at Doubleshot Coffee Co. in Tulsa has received a cease and desist order from Starbucks. He is to remove all mentions of the name "Doubleshot", because the company feels that it is a copyright infringement on their trademarked drink, the doubleshot. The thing is, how can one a) trademark a universal drink, made by anyone who has a espresso machine, and b) confuse the name of a business with the name of said drink?

I can understand if his store was called "Dr. Pepper's", but if Dr. pepper tried to sue him because his store was called "Soda", that would be extremely stupid.

from an email sent by Brian:

"I received a letter last week informing me that I am infringing on a trademark that Starbucks has had since 2001, "Starbuck's Doubleshot." The lawyers advised me to cease using the DoubleShot Coffee Company name, to shut down my website (http://www.DoubleShotCoffee.com), and to destroy everything I have which bears the "DoubleShot" name. Come read the letter yourself-- it's framed and hanging on the wall, over the garbage can.

"Please tell as many people as you can about this outrageous Starbucks chicanery. We figure that the more publicity and public indignation we stir up, the better chance we will have at standing up against this evil corporate empire.
Find out more information about this on the latest episode of AA Cafe (and learn how to get a 15% discount on web orders):
http://www.DoubleShotCoffee.com/aacafe or on iTunes (search for "AA Cafe" in the music store).

You should listen to the podcast. This is a simple case of a big corporation stomping on the little guy. It will serve them no purpose other than to eliminate a competing smaller businesses that happes to offer a better product. A lot of people don't like Brian and would frankly love to see his store replaced by a starbucks, but regardless of your feelings, this is just not right. Fight the man!

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